SOUTH FLORIDA REVIEW BLOG
South Florida's Source For Local Happenings
SOUTH FLORIDA REVIEW BLOG
South Florida's Source For Local Happenings
We asked him a little bit about himself and his profession. Here is more about him below:
Interviewer: Tell me about a little bit about yourself:
I grew up in Ohio and moved to Florida after college in 2008. I have had family in Jupiter my entire life. I played collegiate baseball for Hawaii Pacific University. I got my sales Associates Degree in 2013 and then my brokerage license the second I was legally allowed to (must be a sales associate for 2 years).
more about Kevin R Keogh, Broker/Owner of
Lighthouse Realty Group, Inc.
Interviewer: When did your biz start?
2013 I started in real estate. As cliché as it sounds, I learned that hard work and honesty go a very long way. I've had family in Tequesta/Jupiter for 40 years and knew this was where I wanted to be.
Interviewer: What was it that made you want to start this business?
I've always had an entrepreneurial mind set. The idea of going to work for a bank or company and joining the race like my friends did not appeal to me. I wanted to be my own boss and be in charge of what I earned, whether that means a lot or nothing.
Interviewer: What was the toughest thing you went through when opening?
Besides the overhead, just people taking me seriously. In the beginning since I was young, and looked young people were reluctant to put me in charge of their half a million-dollar property. So, I had to be extra aggressive and do an excellent job for them. It's funny because since showing some success, now being younger helps to my advantage.
Interviewer: If a customer was to choose between your business and 3 others just like it why would you suggest they at least give you a try first?
First off, I don't treat you like a number. If you go with a bigger group a lot of times they just assign you to someone down the line and you never hear from them again. Also, I market every listing, every one. A sales associate, at let's say Douglas Elliman will not market every listing. Not because he doesn't want to, but because he can't afford it and his broker does not want to pay advertising for his listing. I market every listing because it is my company. It is how we survive. I am always available too, always. I can't stand when other realtors get upset when clients call them late at night or on weekends. That is our business, deals happen at 11pm on a Friday as much as they do at 11am on a Monday. You have to be available, you have to answer every call. I also believe in setting a certain standard of excellence for my listings. I want the photographs, signs, flyers, open houses to all have uniform feel of being exceptional. I want my clients to feel like they can always reach and get feedback from me. Constant dialogue is crucial.
Interviewer: What is the number 1 way you currently bring in new customers?
Referrals, online lead sources, and my ‘for sale’ signs. Referrals from past clients are by far my biggest lead source. I create lifelong friendships with my clients and they seem to always send me business. I am always trying online lead sources. I could probably write a book on it. I have tried maybe 20 companies with 3 or 4 that I would recommend. I am always trying new ones. It's old school, but I still have people calling my ‘for sale’ signs to ask if I will list their home. Again, they aren't calling me because I am the biggest, they are calling because they have heard good things and my signs look the best. It sets a standard for the type of service I offer.
Interviewer: Has the Internet played a big part?
Huge part. I have 4 websites, 4 lead sources, automatic email campaigns, VOIP Dialers, CRM's. Without the internet, I would be in a lot of trouble. I spend a huge part of my week email prospecting.
An interview with Ibana VillaSenor, owner of hair holistic
Hair Holistic is an all-natural hair salon where the air feels pure and makes you feel very relaxed. Located in the downtown area of Boca Raton, a walk from the Atlantic Ocean, you get the feeling of being grounded when you walk in. Everyone feels welcome here. The live plants keep the air clean and there is such a beautiful sense of peace. It boasts an open bar where all the mixology takes place. Ibana likes to mix her products in front of her clients, to make them feel involved. There is also a fume extractor, an ozone machine and the lights are full spectrum lights. Here, they offer sacred geometry hairstyles – that suit the shape of your face. This is a place where the perfect haircut incorporates physics to adapt to the physiognomic structure of the client’s face. At Hair Holistic, hair styling is an art that uses all the senses to produce a perfect product.
Ibana began her journey in the hair styling industry as a young fourteen-year-old. Born in Colombia and raised as young child in Argentina, her family travelled a lot between the two countries. Because her father was traveling frequently, she was not able to finish high school and he decided that she has to make a living. From a family of five girls not including her mother, going to the hair salon was a big expense. So her father took her to beauty school to become a hair stylist. At first, she had no interest in styling hair, but she thought it might be an opportunity for her to become involved in modeling. She soon found out that that wasn’t the case.
more about hair holistic boca raton
Here is a look into Hair Holistic.
The youtube link below belongs to Hair Holistic Boca Raton, FL
She then worked for a French hairstylist who owned a high-end salon. When she first began working for him, she hated him because he ran his company almost in a militant manner. As time passed, they established more of a mentor-student relationship. She worked for him for four to five years, where she developed her confidence and prepared her for a managerial position for the company’s second location in a mall in Mar del Plata, Argentina. Ibana went through some personal life changes and she ended up moving to Buenos Aires. She worked for a 24-hour hair salon for a few years. They catered to doctors, nurses, accountants and such.
She became a licensed hair stylist and started to target Boca Raton. Young, talented and thirsty, she eventually landed a job on commission only in a high-end salon where she was receiving $100 a week. Thankfully with her husband’s support, she was able to gain experience and build her clientele. Patience was definitely a virtue that Ibana developed. About four or five months later the hair salon’s partnership fell apart and Ibana was able to keep her clientele. Hair Holistic began to grow and take root. She moved on to another hair salon for about five years and then had her daughter.
As an intuitive business owner she saw the necessity for a more natural and holistic approach and made it her mission to find solutions. Ibana also had learned that in business, you have one opportunity to impress your customer. First impressions are everything. If the client is not fully satisfied with the product, you’re done. After intensive training with Mehndi.com, her dedication to finding methods that work and experimenting on her clients, Henna became an essential ingredient in her products. At that time she was one of the few hair stylists using Henna products so people would travel from afar to come see her. This was a breakthrough for her holistic business because she was dominating the market. All her products are eco-friendly and all-natural so there are less occurrences of allergic sensitivities.
What sets Ibana apart from other business owners is that she is open, honest and always professional in her dealings. Initial consultations are very important because as a good listener, hearing the client is necessary in order to know how to help them. She focuses on building a relationship with the client and develops a strong level of trust. She continues to educate herself about her area of expertise and is always adding that knowledge to her profession. If she thinks that a client wouldn’t benefit (health-wise) from a product, she will encourage them to use alternate styling methods. She keeps herself updated on science trends. She involves her clients in figuring out the best method that suits them and brings out their beauty. To her it’s more than hair. It’s a journey that she and the client embark on to improve their appearance and accentuate their best features. Her philosophy is ‘Health and beauty go together’ and she avails herself as the tool her clients use to better themselves. Ibana referred to herself as a “boo boo healer”, because clients come in with distressed hair and other issues beyond just beauty. Ibana even began learning about scalp analysis and trichology – the study of the scalp and hair. She invests in new equipment with the help of our clients, whom she refers to her investors.
Some of the challenges Ibana faced as a business owner for the first two years were definitely hurdles that to be overcome. Nobody prepares you for the hidden operational costs and other issues that come with opening a new business. However, she kept focused and continued to build her business despite the challenges. She shares, “as with everything in life, there is expansion and contraction. The trick is to learn how to navigate all that.” Now five years after opening, Hair Holistic has become its own organism that attracts a steady flow of new clientele as well as sustaining a home-like environment to its current patrons.
Short term goals? Ibana is entertaining the idea of franchising Hair Holistic. This is an awesome opportunity for financial investing. She is targeting smaller hair salons that are more “green” oriented. Sometimes it is hard to find people who believe in being green or eco-friendly. Hair salons in Miami seem to be more inclined; so she would probably expand beginning there first. She is looking to partner with individuals who are like minded, passionate about being eco-friendly and are also willing to learn. One of the philosophies that is highly encouraged at Hair Holistic is using five senses to create momentum. Psychological studies show that these are the things that create a positive memory in a client’s brain and keeps bringing them back. She wants to use all her experiences and expertise for the greater good.
If you would like to visit Ibana at Hair Holistic you can find her at:
Marsha: We looked into Neuro because there weren’t many wheelchair accessible facilities for people to go for neurological rehabilitation after they are done with therapy. People were getting discharged from the hospital within twenty-eight days and are sent to basic rehab for a short period of time.
Guy: At the time I was just starting out the only other full facility available for further intense physical therapy was in California. After looking into it I saw that there weren’t places in Broward that were offering advanced rehab. For example, after working with an individual who had had a stroke, we would discharge them after a short period of time. This individual could greatly benefit from more therapy, but insurance wouldn’t cover it.
So, I did my research and began going to people’s houses for home visit physical therapy treatments. Then about two to three years after that, I opened my Pembroke Pines Physical Therapy Facility in November 2012. This was after fighting with about seven banks for a loan. I opened a small physical therapy center on Sheridan and 196th Street. I grew from there. Although anybody could visit my rehabilitation facility, the focus would be more on spinal cord injury, stroke, traumatic brain injury, Cerebral Palsy or any kind of neurological issue.
The neurological issue could be anything. Someone with a tumor, a gunshot wound, car accident survivor, or simply someone born with neurological limitations. The focus was and still is: to get the patient out of the chair because research shows that if you do intense exercise, it helps you regain more function as opposed to someone who remains stationary. A lot of the people who came to me had been told by medical officials that they would never be able to do certain things. One of my patients was a man who had been given a two percent chance of ever walking again. I saw that as a two percent chance to walk again. Despite the gentleman’s doubt, a year later he was walking. It wasn’t perfect walking – but it was better than two percent.
More about neurofit360
Interviewer: What makes you passionate about what you do?
Guy: To me it’s like a painter with a blank canvas. Anybody who walks through that door usually doesn’t have much. So, it’s my job to figure out how to get this person as strong as possible or teach them how to go back to normal walking. As a therapist, I feel I have all the knowledge in the world. I can teach according to the books. I know what the muscles do, the brain does, the spinal cord does – but can I use all this knowledge, based on what I know about science, physics and gravity – can I take all this stuff together and apply it in teaching you how to walk again?
The answer is yes – but, there’s always a “but”. One is – you have to have money. Two – you have to be consistent. Usually people have the consistency but not the money. We don’t charge an arm and a leg like other facilities. If you go to a hospital, locomotive training in some hospitals charge $1000 an hour (they usually spend an hour and a half at least four days a week). So, imagine if you want to walk again! Hey, listen if you want to walk again, you will find a way. People will do fundraisers if they want to walk again.
To start your own business, there is a fear factor. I asked myself many times “do I really want to do this?”
Marsha: One of the things we talked about was just the need for it. He more than I encountered the same story, where people would complain “Well we are no longer patients – this is it, now what?” More and more people wanted to know what was next after being discharged from the hospital.
Guy: There was a void in nature.
Interviewer: And you said, “I can create that”!
Guy and Marsha: Yeah!
Guy: I could create a place where somebody could get their intense therapy just like they would at a hospital.
Marsha: That’s kind of the basics. A lot of the things that we do, you don’t learn in school. In school we’re taught the basics. So we have the basics and then if you see the specific need, then you can kind of tailor your service based on your education.
Guy: So I got my Doctorate in Neurorecovery. As I saw a need, I wanted to educate myself. The other thing I did too was, I went to that place in California because they were offering classes. I learned their techniques. I said “this is what physical therapy should be doing, but we’re not because of restrictions”. One of the restrictions is from insurance. When you do an evaluation on someone you have to use an outcome measure. If the insurance gives you twelve visits and by the end of the visits, you should reach the outcome measure. You do a test.
Marsha: They just want to measure. They say “you say this is happening, where is your proof”?
Guy: So if you’ve had traumatic brain injury, that outcome measure doesn’t fit. If you have twelve visits a year, by the time I teach you how to sit it will take you three months.
Interviewer: What fascinates you about your work?
Guy: it’s the challenge. I can’t do the same thing all the time. So when somebody comes to me, I have to be creative – think outside the box.
Marsha: Also, the results. Our friend who walked across the graduation stage.
Guy: That was the craziest feeling. Imagine being in front of 8000 people and you don’t hear any of them. You don’t hear any of it. When we watched the video afterwards, we realized people were screaming. It was like me and him were in this room alone – just like that. We didn’t hear anything.
Continued...I said “Sean are you ready?” and he said he was ready. I was like “it’s just me and you man!”. We focused on the walking. This is the craziest part, two days before that for some reason, his leg would not move. I was like “Oh shoot! Should we cancel this thing?” Because we usually practice with the gown and everything. He was like, “Dude, I’m not feeling my legs”. In the last minute, I said, “we’re just going to shoot for it!”
We usually warm up, do some stretches. But that day we just cold-turkey-ed it! It happened magically. I don’t know what it was, but he walked better than he practiced! Everything that we worked on for a year and a half – it worked perfect!
Interviewer: What a moment!
Guy: That’s the thing! In my career, I’ve been in PT for ten or eleven years now. I’ve made three people walk! Completely from zero. I always ask, “can I get him to normal again?” Because science shows that it’s there. We just never have the patience to do it.
Interviewer: Going back, what got you into Physical Therapy in the first place?
Guy: When I was in college I played football; I was a linebacker and I injured my ankle. I was running on a blitz, the lineman fell on my ankle and I twisted it. I spent four or five hours with a bunch of physical therapists. While observing how they cared for me, I thought that what they were doing was pretty cool because I was into health. Well, all football players are into health. That’s their major – they usually take easy subjects. So I spent a lot of time with physical therapists and learning what they do. Overtime, I learned how to tape peoples’ ankles because I saw how they did it so many times. Football season, I went back.
My second encounter was: I had one class that needed you to go do an observation. Well, I didn't have a car. Most places like hospitals or whatever – either you take a bus or train. I was in New Jersey. There was a school next to my campus for impaired children. I went over and asked them if they’d let me do some observation. They said “Yeah, sure!”. Because I was a big guy, I ended up with a physical therapist again. So as I was working with the kids, she showed me how to stretch them and how to do basic things; nothing crazy. We did a lot of repetitive things like playing with play-dough. I then realized you need to be really patient to work as a physical therapist, especially working with impaired children. These are kids born with developmental issues.
The physical therapist I was working with ended up hiring me because the parents would ask her to come to their house to do the same thing, so she would send me to their house. I would do mostly stretching with them. Then I graduated. Shortly after, my grandmother got sick. I remembered all the stuff they did with me during physical therapy, so I started doing that stuff with her like walking, standing – basically get her moving. I realized how important it was to move as an elderly person.
Then I got a job in Englewood, New Jersey after I graduated with a Bachelor’s in Health. I started teaching kids in High School about sexual education (STDs, talked about drugs, teen pregnancy and stuff like that). This was a cool job but it wasn’t enough. On a trip to Florida in 1999, I realized that I really liked it here because the weather was really nice. When I went back home, I asked myself what I was going to do next. I know physical therapy, so I went online and searched for “physical therapy Florida” and Nova came up. I applied to Nova, got in and moved. That was it! Graduated from Nova 2003 and I’ve been working ever since.
Interviewer: What was the toughest thing you went through when opening your business?
There are a couple of them. The first one was, I opened as a part time because I wanted to keep my other job due to the benefits. But my boss found out that I had this part time business. She said, “Guy you have two options: either you quit the business or retire from Memorial”. She told me that I have three months to think about it. I said to myself “Three months to suck it up and get as many clients as I can and keep doing my own thing”.
At that time, I think Milita (the lady I talked about in the beginning – my client) posted an ad on a newspaper about a grand opening. I had already been working so hard for the past five years on my business, it was too late to turn back. A week later I got called back into the office. She said, “I noticed you were not going to close your business, which I understand. You’ve got to sign this paper.” That was in May or March of 2013. My back was against the wall. I had already gotten a loan to open this thing, so everything was running. I was doing three days a week over there and two days a week at my place. So, I signed it and left. Back against the wall, one kid and a wife – the only thing that wasn’t in it was my ankle. That was a hard decision. Now when I look back, I’m glad I did it. You have nothing but to go on from there. I had to make this work for me. I did a lot of research and bettered myself.
January 2013, I had only one client, a lease, equipment lease, all this other stuff AND an American Express bill that was over my head. I had to just grind, and little by little people just started coming in. The first six months were hard. It’s funny – when you have faith, you don’t know what’s going to happen but you know SOMETHING’s going to happen. I blocked all the negative stuff out. A lot of people tell you it’s not going to work. I’m the type of person – once I’m in, I’m all the way in!
Most of the stuff I do is risky because if there’s no risk, there’s no reward. You see that guy standing there? He’s a quad, meaning he’s only supposed to have head movement, shoulder movement and bicep movement. But he got stronger, so he’s able to move more. You can’t do that in traditional rehab. According to the medical field, you are unable to do that. I remember a time I worked for the hospital and there was this kid who needed therapy. I put him on a bike. If you put someone on a bike and make them move their leg, eventually they’ll learn about to do it. Muscle memory. I got yelled at for doing that – thinking outside the box. You have to have a lot of patience.
The first six months is crucial. Motivation is key. I tell them “you’re not going to see anything for about six months to a year”. Sometimes I share my story about coming from Haiti, the hardships and having no money. I’m honest with my clients. I tell them, “you’re going to spend a lot of money here and you’re going to be frustrated, but you’ve got to push through it and be consistent.” I usually compare myself to hip hop artists (because I like hip hop music). If you look at their story, they usually go through a bunch of struggles and all of a sudden one big victory. They’re on top of the world now.
Interviewer: How old were you when you came from Haiti?
I was fourteen years old in 1986 with my grandma. My dad and other family members were already living in Princeton, New Jersey. A different scenery, fitting into middle and high school was kind of hard. Middle school was kind of touch because it was an “all white” school and I didn’t speak the language. I used to be called names. I spent a lot of time in the gym. I went from being a skinny kid to a beefed-up kid. I had a job as a bus boy so the Chef hooked me up with good food. After high school, I used to spend about six hours in the gym pumping weights. I didn’t talk to anybody. I played soccer in Haiti, but when I came to the U.S., I was introduced to Football in High school. The Coach came to me and I was given an oval “thing” to carry all summer with the instructions, “if you see anybody else carrying this thing, hit him as hard as you can”. I was already frustrated because of how I was being treated so I would destroy whoever had the ball. I became a linebacker. I almost broke my neck during this time, but because I was lifting a lot of weights, I healed. After that, I went to Monte Claire State in New Jersey where I injured my ankle.
Interviewer: Why should customers try you first?
If somebody comes to me first, they won’t go to anybody else because they will see my passion, my knowledge, my experience and that I am a hands-on person. A lot of people that come see me only want to work with me. I’m honest, I don’t give you a funny story and even though I want your business, I’m upfront about the process – it’s not going to be easy. You’ll know right away that I’m serious about getting you better. That’s what I’m about. I’m not going to give you a massage or ultrasound, but I’m going to make you work. If you want it bad enough, you’ll stay right here!
Interviewer: What’s the number one way you bring in customers?
Guy: Word of mouth and Instagram. The videos that we put out bring us a lot of traffic. Also on Facebook. We had someone from Dominican Republic and another from Colombia who’ve reached out wanting our services. I’ve even been asked to do an online class. We always go outside the box. Two things that I’ve learned One - You’ve got to break down the task and two – you’ve got to learn how to put it together.
What are your short-term goals, six months to a year?
Let’s go with a year. I want to see more staff in here. Finding the right person. Expanding hopefully in another city, possibly Miami. Maybe franchise. In five years I’d like to buy my own building. I want a pool, cool stuff, maybe a basketball court. In Colombia and Venezuela, maybe we can have one there.
Is there anything else you’d like your community to know?
Guy: I’d like people to know more about Spinal Cord injury. A lot of people don’t know about it until it happens to someone close. It’s a good idea to know the basics: how it happens, daily life of a someone with spinal cord injury etc. A simple fall could cause that and cause paralysis. It could happen to anybody.
End of Interview
A-1 Investigative Agency, Inc.
Samuel Streiner of A-1 Investigative Agency, Inc. afforded us the time to get to know him and learn about his business. Pretty much everyone we interview on our SFL Review blog, is helping the community in one way or another, so we feel very proud to post their stories!
Mr. Streiner is intriguing man with a lot of wisdom. It was such a pleasure to be in his presence and learn about his expertise.
Mr. Streiner began his love for investigating in his late twenties. He grew up in New York, right across the street from the Yankee Stadium. For many years, he did not know what he wanted to do in life as far as a career. A doctor, a dentist, an attorney, an Indian Chief – he didn’t know what his calling might be. He had a friend who was in an investigative firm who invited him to go along on one of his jobs. He noticed that his friend really didn’t enjoy his work; he didn’t take any pride in what he was doing – it was just a pay check to him. Mr. Streiner started to take an interest in investigative work and saw that he could be really good at it. This was in 1971.
Q. You seem like a very analytical person.
A. “I see things… You know I do a lot of polygraphs especially for mainstream – police departments and such. You’ve got to be good at reading people. You’ve got to be good at getting into their heads. You have to be able to interview them where they don’t think that you are interrogating them. And you also can’t upset them because then it’s not – well, most of them are not criminal matters. If it’s a criminal matter, then you change your demeanor somewhat. You have to treat people respectfully. If they perceive you to be soft or weak, they take kindness for weakness. Sometimes there’s a little subterfuge that you have to play. You have to play a certain role. I don’t have days to get into their head. I have an hour to make an impression. Get in and get out.
Q. So, what makes you really good at what you do?
A. I care. I am learned. I’m tenacious and I don’t take any “BS”.
Q. For this particular type of work do you have to study?
A. Various organizations, monthly meetings, quarterly newspapers, webinars. I’m usually the speaker at most of these because I’ve been in most of them for 25 – 30 years. So, I’m like the grand master. When I go there, there’s a lot of respect maybe because of all the time I’ve spent doing it. I’m past president and director of many different organizations and I do a lot of networking with the guys in my business so I can stay relevant.
I read a lot to stay current. From time to time, I take classes that I find interesting, but as far as polygraph is concerned I’m one of the most senior polygraphists in the State of Florida. I’ve been doing it for over forty some odd years and done maybe over twenty thousand polygraph tests. So, it’s not that I can’t learn – yes, you can learn every day, but I feel that if I’m going to learn something it would have to be from somebody with almost as much experience as I have, and that’s not happening though because I’m one of the senior guys. But, yeah – there’s always something you can learn and I look forward to learning, but I go for what is necessary and things along those lines.
More about A-1 Investigative Agency, Inc
Q. What was the toughest thing you went through when opening your business?
A. I guess surviving, because most new businesses have a lifespan of about a year. Staying in business, making the contacts, getting to know the right people, doing a good job and building up a stellar reputation. I’ve been licensed since 1971, I’ve never ever had a complaint.
Q. What do you find is the most frustrating thing about changes in society and technology and how have they affected your business?
A. I believe that one of the biggest misconceptions is that now everybody has a computer, they think they can become an investigator. And that’s not true because, they get online to do something and they get scammed by all the people. They’ll see advertised “Nationwide Background Check $19.95”. Well first of all, there is no such thing as a “Nationwide background check”. Number two, $19.95 – it cost me a minimum of $45 just to get that. I’m not lying to the public. People are just not educated; they are invariably going to get taken monetarily and they’re going to get themselves mentally hurt as well. God forbid your child was missing and you went to what you believed to be a legitimate private investigator, who’s never done one of these before. I have ex cops and ex federal guys working for me who’ve been around the block many times. Amongst three guys we have over a 100 year of experience. I’ve been in this building for more than 25 years. I have an office, a secretary. Most of the investigators don’t have an office. They work from the trunk of their cars. They go take a deposit and when you go and call them again, they just don’t answer their cell phone. You can’t find them again.
Q. What is the most exciting part of your work?
A. Getting the job done successfully where nobody gets hurt and everybody’s happy. I have saved people millions of dollars. I’ve had people in jail released. I have found people who’ve been trying to contact people for years and years and we found them in a day and a half. Stuff like that gets me rejuvenated. It’s nice to make the money, but it’s also nice to be appreciate for what I do and that’s what gets me excited! I’m helping people.
Q. Why should someone pick your investigative business?
I’d like to say that I’m an excellent investigator with an impeccable record. I’ve never hurt anybody or taken advantage of anybody. I’ve always treated everybody with respect and I get the job done. You always know where to find me because I’ve been here for more than 25 years.
Q. What are your short-term goals?
A. To stay healthy, prosper in business and maybe retire within the next five, six, seven, eight years.
A. Because my wife is driving me crazy!
Q. Should I put that on here? (Laughter)
A. Sure, you can put that on here! I’ll leave that up to you. My wife wants to retire and move to the middle of the state and I’m not that kind of guy. I don’t see myself as that kind of guy. She stuck by me for all these years, so this is big for her.
End of Interview.
If you are looking for a reliable investigator or South Florida investigative services, check out
A-1 Investigative Agency, Inc. online at:
More about Aaron's quality auto detailing
After setting up his shop at a local gas station in Orlando, Aaron's detailing business got busier and was bringing in a lot of customers. The owner kept raising the rent whilst refusing to work under a contract. He found that the owner and he were not seeing eye to eye. This brought Aaron to the conclusion that instead of paying rent at an unstable location, he was going to take his business to his customers. He felt that his profits would be better circulated on a mobile trailer and gas, than spent on increasingly high rent.
Being licensed and insured made it easy for business personnel to feel assured about Aaron's services, so they would allow him to come set up the mobile car detailing truck on the premises. This allowed for his clientele base to expand expeditiously. He is now proud to be serving the Hilton company vehicles in Orlando, where he details their shuttles. As business began to flourish, Aaron decided to get rid of the trailer and purchase large trucks that were more economical. The trucks are set up like a camper, fully equipped with all the detailing equipment.
While Aaron is mostly established in Orlando, he has been focusing for the past two years on expanding his South Florida team. A doctor who was a client once told Aaron, "Quick to hire, quick to fire and find someone that reflect you". With that in mind, he was grateful to find a couple of guys who were trustworthy and loyal who would help take care of the Orlando business. He trained them to be able to oversee the business in Orlando, while he continued to build the South Florida business up. Aaron is big on "treat others as you want to be treated", so he made sure to treat his employees with honor and respect and in return they did the same. Even when he was a novice working for one of his previous managers who was a difficult man, he used that situation to learn with respect and thus gained a lot of valuable information.
One of the things that really rewarding for Aaron in regards to his business, is the fact that he provides employment opportunities to a lot of guys who have been out of the work force for while, or guys with young families and are in need of a breakthrough. One of the people skills that Aaron has is being a good listener. He says he learns a lot from his customers when he listens to their stories. Aaron is the kind of guy who believes in "writing your own story". Having an open mind but being his own person is something he takes pride in. He has adopted a saying "let your smile change the world, but don't let the world change your smile". Aaron's philosophy embodies the saying "first impressions last a lifetime", so it is important whether you are doing business or just in your daily interactions, to always put out good energy. You get back what you put out.
One of the toughest things that Aaron went through at the beginning of his business (when he was only twenty three), was dealing with dishonest people. He recounted a story about one time when he invested a lot of money in machinery and equipment in collaboration with the Orlando gas station individual. The guy had promised him a deal where he would be getting a certain amount of money per car. The deal ended up falling through and Aaron lost a lot of invested money. Despite the fact that it really burned him, it didn't stop him from keeping up his standards, and treating others the way he wants to be treated. Aaron also vowed to himself that he would never allow himself to go through such an ordeal again. Before long, Aaron ended up striking up a better deal with another company right after the deal breaking incident.
What sets Aaron apart from other car detailers in the area is his stand for quality. He lets his work speak for itself. Aaron likes people and people are drawn to his personality because he is friendly, warm and makes you feel very much at home. He treats each customer with the best of respect and provides the best service. He has won the super service award on Angie's List for three years in a row. Angie's List has given him an overall "A" Review. His client base in South Florida continues to grow exponentially which gives him the opportunity to expand his business. His goal is to have three more vehicles on the road by December.
Aaron's Quality Auto Detailing Services include: Exterior detail, rims, wheel wells, and windows, vacuum, interior wipe down, door jams, dress tires, liquid wax, plastic conditioning, exterior chrome shine, bug removal, trunk vacuum, general interior detail, air freshener, spot shampoo interior, blow out of cracks and crevices, wax, rain x, clean door panels, wash engine, thorough interior detail, shampoo carpets, headliner and seats, clean a/c vents, claying treatment, professional hand wax, clear coat sealant, dress engine, compound with buffing to remove light scratches, touch up paint (paint provided by costumer,) deep conditioning of upholstery, oil check, and tire pressure depending on package purchased. He also provides discounts for first time customers. Check out our coupon page for a some auto detailing discounts.
Whether you are an individual or have a larger company with many employees who need auto detailing, be sure to contact Aaron's Quality Auto Detailing. His mobile team will come to you, leave you feeling like you have a brand new car. The auto detailing is unlike a drive-through car wash; which is really aggressive on the car's paint, causing minor scratches and removing the car's protective clear coat layer and thus their lustrous shine. He recommends you get your car waxed every four months to maintain that nice shiny, new look. For more information check out his website:
You can also call him up - he is awesome to talk to: 561-672-9339
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